Description: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.

Description: The author has collected the experiences of organizations, quality managers and auditors who have actually worked with the present version of the PMBOK standard. This hard-won experience is presented here in this leading guide to understanding and satisfying the requirements of PMBOK, and to applying the principles that underpin this internationally recognized family of standards for managing and communicating quality of Management Processes.

Description: The role of IT is changing as businesses depend more and more on technology as a critical component to their success. This Business Edition of the IT Manager's Handbook series is targeted to help IT leaders make this transition possible, and provides new guidance on how an IT leader can help transform into a business partner. - Jim Chilton, Chief Information Officer, Americas - Dassault Systemes After learning how to manage a team of developers the hard way - making my share of mistakes in the real world - I now wish I had read some books on management before entering the workforce. This book provides a clear, easy-to-use resource for a technical person who is moving into management.

Description: A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise.

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.

Description: The authoritative reference on one of the most important aspects of managing projects--project communications

With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased. Written with the project manager, stakeholder, and project team in mind, this resource provides the best practices, tips, tricks, and tools for successful project communications and planning. The featured charts, graphs, and tables are all ready for immediate use.

Description: The way you manage your e-mail affects your efficiency at work. Learn to make optimum use of your e-mail software so that it helps you to function in an organized manner.

Description: One of the most pathbreaking and influential business books of the 1990s is The Corporation of the 1990s by Michael Scott Morton. Its expert view of how information technology would influence organizations and their ability to survive and prosper in the 1990s has become the benchmark of thinking about information technology. Now, in a supporting companion volume, Information Technology and the Corporation of the 1990s makes available the research on which The Corporation of the 1990s was based.

Description: Why learn project management the hard way?

Absolute Beginner’s Guide to Project Management, Second Edition will have you managing projects in no time! Here’s a small sample of what you’ll learn:
Key concepts and fundamentals behind best-practice project management techniques
The mindset and skill set of effective project managers
Project techniques that work in any industry, with any tools

Description: The MBA Handbook is a solid support guide for students studying for their MBA, providing advice about the whole MBA process, including choosing a course and examining post-MBA job opportunities. It can be used either to support a specific study skills unit on the course or as student reference and support beyond the classroom - it therefore has a lot of value for distance-learning students.

Description: Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies.

The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.